Klick-off

Campaña

Klick-Off IDAE

The IDAE launched a campaign featuring the Spanish Football Team to promote its new brand, Save Energy. The campaign comprised several spots featuring different Spanish internationals, with tips on saving energy.
When adapted to the Internet, the campaign presented us with a new face. The actual Spain team players invite us to play a Klick-Off championship, part-game, part-sport, aimed at training and psyching up the public, and encouraging energy saving, by using the most important weapon people have to practise responsible energy consumption:
 their own finger. So, Klick-Off.com gives people the opportunity to play real-time matches with opponents from all over Europe.
Exciting, 45-second matches in which the player who manages to score the highest number of Klicks, wins. There are 9 types of players (hands) to choose from, representing the full diversity of players and people affected by saving energy. And a memorable, straightforward and concise ending: If we all practise “Klick-Off” in our day-to-day lives, we’ll succeed in saving energy.